Trusted by national and regional destination organisations such as
Visit Greenland and Destination Arctic Circle
I specialise in creating tourism content where accuracy, longevity, and visitor clarity are paramount.
Tourism boards, destination platforms, cultural institutions, and tour operators commission me to develop writing and photography through first-hand, on-location experience. This work helps visitors understand what to expect and make informed decisions about whether a place or experience is the right fit.
Content is structured for long-term use rather than short campaign cycles.
The result is clearer visitor self-selection and less need for pre-trip clarification.
What I do
Tourism writing and photography developed together as coordinated outputs:
- Destination guides, articles, blog posts, and platform copy
- Trail, route, and itinerary descriptions
- Pre-trip and post-trip educational email courses/sequences
- Location photography for destination platforms and editorial use
Content is informed by direct experience on location, not just desk research.
Selected work
Visit Greenland:
National destination content
Destination Arctic Circle:
Regional platform strategy and content
Icelandic Mountain Guides:
Itinerary-led content
Speaking and advisory
A limited number of speaking and advisory engagements related to destination storytelling and place-based work are available.
Engagements are location-independent, and travel is welcomed where the work is a good fit.
Work with me
If you’re looking for an experienced tourism writer and photographer who documents real, on-the-ground conditions and helps visitors understand what to expect, please get in touch.
Initial enquiries are exploratory and non-committal, and are designed to clarify scope, intended use, and timing.